Are You Blogging for Your Business? A Blog Can Increase the Profitability of Your Business11/18/2020 Is your website a glorified business card? Are you even being "found" by search engines? How much traffic do you get? How do people find your website and what keywords do they use? I met someone last year that is a great example of not knowing what to do to promote their business in this new Web 2.0 information age. Liz Stapleton. She is an expert electrologist here in Chicago. (And she was written up recently in the Chicago Tribune about her blog.) Liz had a good website - called ArtClip and it's all about a video and photo production - but she did'n make a rule number 1 - marketing promotion. At least one of your main keywords (in this case it would be freelance videographer or video production), should be in your domain. Lets see another grat example. Take a look on this website about almost the same thing, but with a little bit more narrowed niche, called wedding videography industry. The name of this business is WeddingTales and the name says almost everything about this type of business. Obviously, you should click on the link and read to description to get to know that this business is related to wedding videography and wedding photography in particular. But overall, the name is speaking about themself very well: The stories about Weddings. Which could lead us to the opinion that this website is about the wedding storytelling. And Videography as well as photography is fitting perfectly to this name. When you open the Yellow Pages (does anyone use those doorstops anymore?) or when you search online, if you don't know the name of the business you are looking for, you look through the category for what you need. You would look under electrolysis - or electrologist - and probably look in your area. So I would search for CHICAGO ELECTROLYSIS or CHICAGO electrology. - I like to search for "Best" when I search. I will search for the BEST CHICAGO PIZZA. BEST DIVORCE ATTORNEY CHICAGO. BEST GAY TRAVEL. BEST BLOG CONSULTANT. And I usually only look through the first couple of pages of Google and find what I need. After hearing me speak about the possibilities of blogging and how it can attract new customers, Liz had me help her set up a blog. Step one was the name. For ease of remembering for her clients, since her main site was www.facereflections.com - she bought the domain www.facereflectionsblog.com - this has no search engine pull but would be easy for people to remember. For her main domain, she chose 2 with great keywords - www.bestchicagoelectrolysis.com and she also bought www.bestchicagohairremoval.com So all three of the domains are used for the one blog. Websites are usually good selling tools. They describe your services, prices, location, hours, and all of the basics. A brochure of your services. Sometimes companies will post some descriptive articles on their website. Or maybe they send out e-mail newsletters to existing clients. This is usually a good starting point for your content development. A lot of clients ask "What am I going to blog about?" The answer: INFORMATION. What would someone be looking for, that could lead them to you. In Liz's case, THE BIG MYTH ABOUT LASER HAIR HAIR REMOVAL, PERMANENT HAIR REMOVAL, TRANSGENDER HAIR ISSUES.... Video content is another attraction strategy. You are going to post a video information people are looking for you, the blog becomes your online newsletter. Your own little magazine but with photo and video illustrations . And you can post as often or as little as you want. However, think of it as a huge mall in the middle of nowhere, when you first set it up. Each time you post something, you are creating a new road that leads people to your mall. Put up 10 posts, you have 10 "roads" leading to you. Mix every post with some video and you will get much more ways leading to you. The more "roads" you build, the more ways search engines can index your information and lead people to you. If you are not able to produce or edit a video clips for your blog, just hire some video production company to make a video for you. Not every reader of your information will be your client. If your services are local, of course only local readers can be your client. If your product or services are not localized, then the world is your market. Liz currently gets about 20-30 hits a day - and most of that traffic is coming in by way of Google searches around her keywords and what she posts about. Pure organic traffic. She is "pulling" people to her, 24 hours a day. In the last 3 months, 10 new clients have come to her through her blog and hired her! Out of those 20-30 hits, which equals about 700-800 a month, she has readers in 78 countries! Most of the readers are in the United States, and a lot of hits come from the Chicago area but is reaching a worldwide audience. As a blog grows, you can develop an audience. People who look to you as an expert. They may not be a client today, but they could be tomorrow. Or maybe they work with a group who might hire you to speak at an event. Or maybe the publisher will find your site and think your posts are terrific and offer you a book deal! The possibilities are endless. Blogs blow away websites, print advertising, direct mail and even radio and TV advertising! Today the Internet has become the ultimate place to accelerate the flow of relevant information and the fastest growing form of media. When you Google "Chicago electrolysis" there are 2500 entries - Liz is on Page One!When you Google "health and wellness expert" - there are 6200 entries, our client,
Dr. Gaziano is one page one with his blog www.feelgoodhealthnow.comWhen you Google "gay travel" - there over 1,500,000 entries! And our site is on page one!Is your website on page one, around your keywords? Probably not. So why aren't you blogging??
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